People and culture experts for advertising & media agencies.
Grow your business AND keep your culture
What we do
We are people and culture experts who specialise in mental health and psychosocial safety in the workplace.
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Mental health at work shouldn't be complicated.
We cut through the workplace confusion and discomfort around mental health with straightforward tools and practical skills. Our approach turns what's often seen as a sensitive topic into an everyday part of building successful, sustainable workplaces—because supporting mental health isn't just the right thing to do, it's smart business.
We intentionally choose to work with organisations with large hearts and limited resources. We offer industry first ideas and services designed to meet real SME needs.
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We reduce turnover.
We increase employee engagement
We safeguard your business and your people
We improve client retention
We improve your sleep (from worrry to confidence)
Meet Virginia Scully
Virginia is a people and culture expert who specializes in mental health and psychosocial safety, bringing nearly 30 years of experience in the creative and media industry alongside profound lived experience that shapes everything she does.
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Her journey began in advertising, where early career success meant chasing external validation—expensive shoes, glamorous events, and the relentless pursuit of what others defined as achievement. She lived this life with gusto, but felt like an imposter beneath the surface.
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Life had other lessons to teach her. Virginia's family story is one of resilience through heartache. When she was 17, her mother Rosemary survived breast cancer after enduring chemotherapy and a double mastectomy. Soon after, her eldest sister Gabrielle was diagnosed with breast cancer as a young mother of four. Despite attending Virginia's 21st birthday so unwell she couldn't walk, they lost Gabrielle shortly after. Later, Gabrielle's son—Virginia's nephew—died by suicide after the regional hospital system failed him when he tried to get help.
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These experiences taught Virginia to recognize the warning signs that others miss—when we're avoiding grief, chasing external validation, or staying in situations that don't align with our values.
After becoming a mother herself, Virginia returned to an advertising industry that hadn't evolved with her. She struggled as a "stained tracksuit pant wearing stay-at-home mum" trying to fit back into a world that still celebrated youth and after-hours networking. Once again, she felt like an imposter.
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Today, Virginia has redefined success on her own terms. As founder of Human Kind Collective, she channels her expertise and lived experience into helping organizations create psychologically safe workplaces where people can thrive authentically.
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Her work at Hatched Media successfully scaled the company from 5 to 80 employees across two markets without losing their connected, collaborative culture—retaining client relationships and sustaining profitability through rapid growth.
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Virginia is passionate about gender equity, empowering women, and creating mentally healthy workplaces. As a qualified Mental Health First Aid instructor, she brings both professional expertise and deep personal understanding to every engagement.
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Her mission is clear: to help people recognize the warning signs she missed in herself and others, creating workplaces where authenticity and wellbeing aren't just valued—they're essential for sustainable success.
Virginia believes the future of work is human kind, and she's dedicated to making that vision a reality, one organization at a time.
The future of work is now and its of the Human Kind.
Industry know how
With decades of experience in and around the media & communications industry weve seen a lot. We know 80% of our workforce is burnt out and disengaged. Change is constant and humans are our business. Simplifying the somewhat complex is our DNA.
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The power of kindness
You have a unlimited often untapped resource that has a powerful, infectious (in a good way) and energising impact. We know how to leverage it.
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Mentally Healthy workplaces are our jam
7 out of 10 employees state that their mental health has either stayed the same or declined in 2024. We are passionate about smashing the stigma and challenging the systems that have a negative impact on mental health. We have the qualifications to support action.
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Save time & Sleep easy
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The wisdom of the collective
No one has all of the skills needed to help humans thrive at work. We have built a community of experts in their field who we lean on for security, velocity and extraordinary thinking.
SELLING POINT
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We have industry specific ready to use tools to measure safeguard and protect your people and your organisation on a budget. Mitigate reputational, legal, financial and human risk by assessing your cultures health.
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Ways to work with us
This assessment will uncover your agency's cultural strengths as well as areas that may benefit from improvement. Scores will point you in the right direction for positive change.
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Limited to 2 partners per year.
A passionate people partner and people person with over 20 years experience in agency life.
The Victorian legislative deadline is December 2025. Are you ready?
Free downloadable checklist
This evidence based course empowers people to have life saving conversations with colleagues, friends and family. It helps reduce the stigma through education and awareness. Human Kind COllective are qualified instructors who deliver the accedited course with the added value of being PSS experts.
